World of Waw wins Efteling E-nnovation day!

Efteling invited all creative and digital agencies to come up with an innovation that would improve the experience of their guests. 90 studios came up with concepts. 15 battled it out on the pitch day on November 13th. And World of Waw was chosen as the winner! Our solution to turn ‘waiting in line’ into […]

Loyalty programs are profit-enhancing differentiators (according to 2 business professors)

Six Myths About Customer Loyalty Programs Low-margin retailers often argue they can’t afford customer loyalty programs, but is that true? Two business professorsmake the case that such programs are profit-enhancing differentiators. There are three ways to differentiate in retailing: location, location, and location. The problem is that as markets mature, location becomes less potent as a […]

Why Community Management Is Different From Social Media Marketing (

It’s only been a few years since the majority of people were questioning whether leveraging social media channels as a platform for consumer-brand interactions was a viable strategy, and now most businesses in the country have some discernable social media presence. Not all of these businesses are actively engaging in an ongoing marketing strategy through these platforms, […]

Products: Try before you buy (at home)

TRY BEFORE YOU BUY Imagine a new kind of digital catalogue that allows your clients to try any item at home. Or that enables your sales team to showcase any product, without lugging around the product itself. Thanks to our mixed reality apps, you can showcase your entire collection using a standard smartphone of tablet. […]


So… you publish a printmedium? That’s fantastic! A community of fans buys your product time and again, to enjoy the content you provide for him/her. Whether it’s books, magazines, leaflets, … your content rocks! Now let’s make it roll as well! Marketingwise, you have gold in your hands. And you know it. You allow brands […]

Omnichannel retail

Everybody is talking about omnichannel retail. Dont worry! Thanks to our multifunctional app, your customer will enjoy this allround service very soon!   The magic starts at home. Turn your flyers, ads and brochures into direct sales channels. Scan them & they become multimedia platforms. Buttons will guide your clients to the e-shop, so you […]


Apple koopt de grootste augmented reality speler Vandaag en morgen houdt google zijn grootste event Google IO in San Francisco. De laatste weken werd druk gespeculeerd over de opvolger van het nieuwe android systeem, de zelfsturende google car en ook wel een update voor de Google cardboard, de democratische virtual reality ‘bril’ waarin je je eigen […]