BNP Paribas Fortis is using state of the art technology to help their staff in their day to day job.
This augmented reality app uses computer vision technology to recognize prints and products and offer the information the staff of the bank so desparately needs.
In this case, the app recognizes a bank employee to trigger a video overlay as an introduction to a new service.
But the product comparison tool, is by far the most popular feature.
It is now possible to recognize and compare several investment products, simply by scanning them with your smartphone or tablet.
When the app recognizes the info brochure, it triggers and interface that allows you to compare its key differentiators to all the other investment products in one easy to read interface.
In one glance we see the main differences between two products, making it a lot easier to make a purchase decision.