Get your dale on!
The flemish government is proud of its natural areas. But often changes in landscapes are met with a lot of resistance.
We built a stakeholder management strategy & community management tools that transformed the ‘NIMBY’ (Not in my back yard) in a ‘PIMBY’ situation.
The lovable ‘Dale the Deer’ (Xavier de Ree’ had a massive role in this process. He will live on forever as a park ranger.
When you scan concrete benches throughout the nature reserve, Dale pops up to tell you a little more about the area, play quizes & share tales.
Care for a preview?
Scan these images & meet Dale in real life!
Coming soon near Antwerp! And already traveling on an exhibition stand to promote Belgian landscapes!