Can you find the criminal?
Grand Bazar Antwerp, the famous shopping center next to the Hilton, launched this World Premier: a location based game with an augmented reality gameshow host: Willy de Winkeldetective (Sam the shop detective).
Over 3000 people found the clues to eliminate suspects & find the one and only criminal.
A huuuge success, a massive amount of press attention! And a valuable start for the digital community!