De wetenschap van verslaving en me-commerce Gamification is de wetenschap die onderzoekt hoe game developers erin slagen om mensen ‘verslaafd’ te maken aan hun spel. Hoe zorgen ze ervoor dat mensen vrijwillig uren aan een stuk minigames en vaak repetitieve handelingen uitvoeren en blijven terug komen naar hun platform? En kunnen deze mechanismen ook overgezet […]
Forbes Insights and xAd have put their heads together and wrote a white paper on the strategic advantages of location-based marketing titled “Location: a strategic marketing imperative. How location-based marketing is reinventing the path to purchase.”. This link leads you to the full report, but we’ll give you the short version right here. The […]
Furniture brands should care about changing customer behaviour. Both manufacturers and retailers are in danger of missing a growing opportunity to sell their collections online. In this blog post we will show that, contrary to popular believe, a growing number of people are willing to buy furniture they haven’t seen or felt in real life. […]
Any business needs a quality customer service if it wants to succeed in a competitive market. And who doesn’t want to succeed? Let’s face it; we’re all struggeling to win new clients and retain the ones we have. According to HelpLama, 45% of customers say they will switch to a competitor within the day (or […]
The times they are a-changin’. 1. Straight to the pocket Mobile devices, such as tablets, are growing more popular amongst sales and marketing teams in every industry. They are light, easily transportable and switched on in an instant. Easy to see why tablets are becoming the number 1 tool for any B2B sales rep. In […]