Vanaf vandaag wordt wachten een feestje, althans in de Efteling. Het Vlaamse World of Waw installeert daar vandaag een augmented reality game in de wachtrij voor ‘Carnaval Festival’ (de wereldberoemde rode neuzenattractie met het befaamde oorwormdeuntje). Mijke Broeders, Strateeg bij de Efteling, vertelt: “Vanzelfsprekend willen we dat families een fantastische dag beleven. Op […]
THE SCIENCE BEHIND ADDICTION & ME-COMMERCE Gamification is the science that explains how game developers manage to get people ‘addicted’ to their games. How do they make sure that people will play their mini games hours at a time, carry out all types of repetitive actions and then continue to return to their platform? And […]
De wetenschap van verslaving en me-commerce Gamification is de wetenschap die onderzoekt hoe game developers erin slagen om mensen ‘verslaafd’ te maken aan hun spel. Hoe zorgen ze ervoor dat mensen vrijwillig uren aan een stuk minigames en vaak repetitieve handelingen uitvoeren en blijven terug komen naar hun platform? En kunnen deze mechanismen ook overgezet […]
Giving your clients the power to create their own unique custom product designs, where and when they want and on a user friendly and engaging software platform is a business opportunity, increasing customer lifetime value, keeping your collection in style & leaving the competition behind. ME-COMMERCE: THERE’S A NEW BUZZ IN TOWN People, […]
Vier jaar al, timmert het Vlaamse World of Waw aan de weg om augmented reality technologie mainstream te maken. Pokémon doet het moeiteloos in schijnbaar één weekend. Niet dankzij enig high tech huzarenstukje, de game gebruikt vrij basic geolocalisatie en camera overlays, dus wat is de magische saus die zoveel gamersharten een slag deed overslaan? […]
Silicon Valley based Augmented World Expo chose to nominate 2 of our client cases for the 2016 Auggie Awards, recognising them as best in class. After carefull consideration by the impressive jury, our cases BOTH conquered a Top 5 place in the grand finale, leaving thousands of international competing cases behind. Curious what our pricewinners […]
Presenting customers with too many choices can have a paralyzing effect, resulting in the absence of a buying decision. When presenting your clients with different alternatives in the right way, you can avoid this buyer fatigue or choice overload. A product configurator is an excellent tool to help you do this. Too many options: the Paradox […]
Augmented and virtual reality are hot. Worldwide, high-tech programmers are developing innovative applications that mix reality with digital elements. In early June the Augmented World Expo will decide which teams delivered the best results by granting them with ‘Auggies’: the Oscars for the best augmented reality applications. World of Waw received not one, but two nominations. Our partnerships with the Belgian […]
Forbes Insights and xAd have put their heads together and wrote a white paper on the strategic advantages of location-based marketing titled “Location: a strategic marketing imperative. How location-based marketing is reinventing the path to purchase.”. This link leads you to the full report, but we’ll give you the short version right here. The […]
Furniture brands should care about changing customer behaviour. Both manufacturers and retailers are in danger of missing a growing opportunity to sell their collections online. In this blog post we will show that, contrary to popular believe, a growing number of people are willing to buy furniture they haven’t seen or felt in real life. […]