Efteling invited all creative and digital agencies to come up with an innovation that would improve the experience of their guests.
90 studios came up with concepts.
15 battled it out on the pitch day on November 13th.
And World of Waw was chosen as the winner!
Our solution to turn ‘waiting in line’ into mixed reality games convinced digital experts, Efteling employees and Efteling guests.
And we will be damned if it will be anything less than amazing!
To be continued!